Allergan

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a global pharmaceutical leader focused on developing, manufacturing and commercializing a portfolio of products. Allergan delivers life-enhancing innovations to help people around the world live healthier lives. We market a portfolio primarily focused on four key therapeutic areas including medical aesthetics, eye care, central nervous system and gastroenterology.

Challenges

The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

Challenges

The pharmaceutical industry traditionally has been plagued by a lack of cohesive consumer data (B2B and B2C). Allergan lacked the data intelligence and visualization tools needed to properly market product offerings to its customers and was in need of a solution to uncover hidden revenue opportunities and drive further customer retention.

Solutions
  • Mapped existing CRM data to give Allergan a 360┬░ view into their customer data
  • Optimized the data ingestion process into their CRM solutions to ensure the right data was being captured
  • Developed and launched omni- channel marketing campaigns across web, email, social and mobile
  • Provided further insights into consumer content, branding and messaging
  • Implemented a proprietary customer loyalty program with advanced fraud detection
  • Streamlined the processes and orchestration strategy and provided program management support
$8M
in Revenue

Turned robust data sets into rich insights that allowed Allergan to drive $8M in revenue on one day through a single campaign

24
Additional Campaigns

Ran 24 additional campaigns with Allergan in 2019 that drove millions in additional revenue

250K
Patients Reached

Through its customer loyalty program, Transcend Digital enabled Allergan to manage its 25k doctors offices, reaching over 250k patients

$50M
in 2019

Transcend Digital implemented advanced data analytics with machine learning models for fraud detection that helped save Allergan over $50M in 2019