eCommerce platform powering the sale of skincare products for bald people

eCommerce platform powering the sale of skincare products for bald people

services-icons

Services

hed-profile-icon-1

Sector

  • Beauty
hed-profile-icon-1

Technology

  • Shopify
website-icons

Website

Screen Shot 2024-06-20 at 1.09.29 PM 1

About

HED Skincare is an ecommerce / direct-to-consumer brand that sells grooming products for bald people. The company formulates products that are entirely adapted to the needs of a shaved scalp. From shaving to anti-aging products, HED Skincare is truly the bald man’s brand.

slide 67(6)

Challenges:

Challenges

HED Skincare came to Transcend Digital with an amazing business opportunity and a brand concept that could become a household name. Transcend Digital was tasked with overall brand development, user interface and user experience design and a custom web development into the Shopify Sector.

slide 69(7)

Solutions:

Solutions

Transcend Digial conducted surveys with a sample set of 100+ bald men to define user personas and potential purchasing behavior. With the insights gathered, Transcend Digital was able to define brand guidelines (design, branding, messaging, etc) that was then translated into an e-commerce experience.

  • Brand bible
  • User personas
  • Brand messaging
  • Interface design
  • Shopify development
slide 71(6)
slide 72(6)

Results

Testimonials
Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.

Ryan Botwinick

Fyxt CEO

Featured case studies

Under the Spotlight

10.1x boost in organic traffic by M9
142% increase in inbound SQLs

10x inbound marketing contacts by M3
90% boost in organic traffic by M12