About
HED Skincare is an ecommerce / direct-to-consumer brand that sells grooming products for bald people. The company formulates products that are entirely adapted to the needs of a shaved scalp. From shaving to anti-aging products, HED Skincare is truly the bald man’s brand.
Challenges:
HED Skincare came to Transcend Digital with an amazing business opportunity and a brand concept that could become a household name. Transcend Digital was tasked with overall brand development, user interface and user experience design and a custom web development into the Shopify Sector.
Solutions:
Transcend Digial conducted surveys with a sample set of 100+ bald men to define user personas and potential purchasing behavior. With the insights gathered, Transcend Digital was able to define brand guidelines (design, branding, messaging, etc) that was then translated into an e-commerce experience.
We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.
Ryan Botwinick
Fyxt CEO
17875 Von Karman Ave
Suite 150
Irvine, CA 92614
United States