About
Skillit operates in a unique space by offering experiences rooted in education and skill-building for families. Connecting experts in every field (Makers) with avid families looking to create memories with their kids. Think Uber for an on-demand class/experience booking.
Challenges:
As a new player in the space, dominated by indirect competitors like Groupon and AirBnB Experiences, it was important to get the messaging and content delivery to resonate from prelaunch to educate their audience about the unique Skillit offerings. Skillit approached us to create a pre social-launch strategy to grow their user engagement prior to debuting their flagship platform.
Solutions:
Our goal was to define a social presence among their ideal client profiles through Instagram and TikTok in preparation for the launch.
We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.
Ryan Botwinick
Fyxt CEO
17875 Von Karman Ave
Suite 150
Irvine, CA 92614
United States