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Paid Media Services

A click is just a click unless it turns into a customer. Our paid media services are your ticket to the top of the feed, the front page, and into the conversation. We handle full campaign management. From start to finish. In-house.
Let’s talk Paid media

That’s where we step in. Our Paid media services deliver your company’s playbook for profitable growth.

What is it? Paid media services include a range of advertising tactics such as PPC ads, programmatic display, social media ads, and more. Paid media is the accelerator in your marketing engine. It boosts brand visibility, fast-tracks lead generation, and sales.

Tailored. Creative. Expert.

Paid media services:

In today’s social media landscape, standing out requires more than just presence - it demands precision. Our social media advertising strategies are crafted to slice through the noise, connecting your brand with the exact audience segments that matter. We leverage advanced targeting and compelling creative to transform passive scrolling into active engagement. Learn more: Social Media Advertising -->

Our SEM approach is a finely-tuned blend of strategic keyword bidding, high-impact ad copy, and optimized landing pages designed to capture your audience’s attention the moment they start searching. Beyond just managing paid search ads, we develop a comprehensive strategy that creates synergistic effects between all search initiatives. Learn more: PPC Management -->, Learn more: SEM/SEO Integration -->

Our programmatic display advertising leverages advanced DSPs and data management platforms to place your ads across the web's most relevant spaces. With real-time bidding, tailored messaging and dynamic creative, we turn casual browsing into meaningful interaction.

Gone are the days of casting wide nets with ads meant for everyone. (Sure, it's possible, but really, let's not.) Integrating addressable TV into your strategy means merging creativity with precision targeting to ensure your content shines on the screens most viewed by your target audience.

How often do you check your phone in a day? Exactly, and so does your audience. Our mobile marketing taps into that frequent mobile interaction. We create campaigns tailored for the mobile experience – think thumb-stopping ads, in-app marketing, and engaging SMS strategies. Learn more: Mobile Marketing -->

Key success
factors:
01

Precise targeting

The real strength of paid media lies in connecting with the specific audience most likely to engage with your product. We're talking laser-focused targeting that goes beyond broad categories (“early tech adopters”) and hones in on the individuals ready to listen.

02

Strategic funnel messaging

The journey from awareness to conversion is a non-linear path, with messaging that shifts with each step your customer takes towards the purchase. And for those moments when they need extra hand-holding, our nuanced remarketing strategy has got this covered.

Mismanaged paid media is like buying a billboard in the desert. You're investing in visibility, but there's no one around to see it.
ROI becomes a stark reminder of a campaign that could have been, but never was.
is,is,is,is,is,is,budget burn,low ROI,poor targeting,ad fatigue,is,click waste,conversion drop,misattribution,compliance failure,brand risk,bidding errors,visibility loss,strategy gaps,retargeting fail

Our paid media services expertise:

  • Ad creation
  • Campaign management
  • Targeting strategy
  • Conversion and event tracking
  • Retargeting setup
  • A/B testing
  • Bid management
  • Creative rotation
  • Audience segmentation
  • ROI analysis
  • Landing page optimization
  • Competitive analysis
  • Seasonal campaigns
  • Influencer content promotion
  • Custom audiences
  • Taxonomy implementation
  • CRM integration
  • Pixel deployment
  • Media mix optimization
  • Budget forecasting
Testimonials
Transcend Digital is an A+ agency for both, strategic and tactical marketing solutions.

We set aggressive growth goals for the year, and it felt like we needed to bring an army of marketers to help us hit the targets. I’m so glad we hired Transcend – they run all our Paid Media, SEO & Content, and Email campaigns, and are consistently pivoting to ensure we're seeing strong ROI. They have a wealth of knowledge, are flexible and communicative.

Ryan Botwinick

Fyxt CEO

Featured case studies

Under the Spotlight

71% reduction in Cost-per-SQL on LinkedIn ads
35% increase in form completion rate

62% above ROAS goal
36% increase in CTR on remarketing campaigns

Related Services

SEO & Content Marketing
Influencer Marketing
Starting fresh, switching paths or circling back - every client brings a unique story. What's yours?

Alla Elfimova

CMD, Transcend Digital

Talk with an expert, not sales

Questions
& Answers

How do we integrate paid media strategies with existing marketing efforts?

We likely integrate paid media strategies with existing marketing efforts by conducting a thorough analysis of the client's current marketing landscape and identifying synergies. This makes sure that paid media campaigns complement and enhance existing strategies rather than overlap or conflict with them.

What is the process for customizing a paid media campaign for a specific industry?

Transcend Digital customizes campaigns by leveraging industry-specific insights, competitive analysis, and audience research to tailor strategies that resonate with the target demographic of each industry.

What platforms or tools do you use for campaign management and optimization?

We likely use advanced platforms and tools such as Google Ads, Facebook Ads Manager, and programmatic ad platforms for campaign management and optimization, although the specific tools aren't detailed on the page. These tools help in precise targeting, real-time optimization, and comprehensive analytics.

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