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With a whopping $38 ROI, Email Marketing is one of the most effective forms of marketing when done right

FAQ

• How does email marketing work for your business?

  Email marketing is the digital marketing process of sending promotional messages to existing and potential customers in a bid to generate and increase leads, traffic, sales, and profits or the bottom line. It basically involves using email for marketing purposes.

   

  Digital and online marketing through email and social networks have become vital in communicating and interacting with customers. But despite the increased popularity of social networks, email marketing remains one of the best ways to communicate with customers and audiences.

   

  • An effective email marketing campaign requires you to put in some work and learn about your customers. The first thing you need is an active Email List, a database of all your potential and interested customers. Remember, you cannot force people to read your emails. Thus, anyone on your email list must have signed up voluntarily to be receiving your messages. Buying email lists is one characteristic of a campaign that’s doomed to fail.
  • Once your email list is ready, it’s time to get an email service provider (ESP), an email marketing platform like us, Transcend Digital, to help design, execute, automate, and manage your email marketing campaign.
  • Finally, you have to align your email list and ESP to the goals of the campaign. Do you want to boost brand awareness, drive sales, increase customer engagement and loyalty, or generate leads?

• What are the benefits of email marketing?

  • It’s simple, effective, and affordable. Email marketing enables business owners to communicate with a vast group of clients at a cheap cost per message.
  • It enables you to pass information directly to clients, in their mailbox, at their convenience. 
  • When used correctly, email marketing software enables you to greet people by name, segment specific themes for certain individuals on your list, and ultimately arrive privately in their mailbox.
  • Can be more successful than social media in acquiring new customers.
  • Email marketing is a science that requires no guesswork. You can trace who opened their email, visited links, and how many individuals unsubscribed when using any email marketing program. Email marketing statistics are essential to keep in mind as you assess your overall internet marketing approach.
  • Email is an excellent opportunity to collect vital consumer data to create more deliberate and meaningful client touchpoints.
  • Email enables you to integrate your marketing channels, resulting in a seamless and consistent buyer’s experience.

• Why is email marketing effective?

  The goal of any marketing campaign is to boost your bottom line in the end. Email marketing ranks as the most effective digital marketing campaign with a $38 ROI for every dollar spent. When done right, email marketing can bring you tremendous results.

   

  Email is effective because:

   

  • Its permission-based, meaning you’re a step closer to a sale once a customer agrees to be receiving your messages.
  • It gives you direct access to your audience.
  • You’re in control of your work without having to worry about algorithms affecting the number of people you reach, as it happens with social media.
  • It’s easily scalable without straining your resources.
  • It’s easy to personalize content based on demographic and psychographic traits and significantly boost your revenue.

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